7 WAYS TO BUILD CONSUMER TRUST IN-STORE AND ONLINE
In retail, customer trust is everything. Doubly-so when it’s intimate-wear that you’re selling, and you’re asking people to share information with you that they probably consider private, such as their bra size and lingerie preferences. The simple fact of the matter is that people are far more likely to purchase from a business they trust, […]
6 ELEMENTS TO BOOST YOUR LINGERIE STORE’S SOCIAL MEDIA PRESENCE
Consistency is key in your lingerie store’s branding – in-store, online and on social media. That’s because you want your fans to be able to recognize your brand easily. I once posted a photo on social media, and a friend told me it resembled a swimwear brand’s content. Why? Because of the elements in the […]
6 SIMPLE REASONS YOU SHOULDN’T MEASURE YOUR BRA SIZE AT HOME
Thinking about measuring your bra size at home? Sure, it may sound all-too-simple, but it could be way more difficult than you think. Here are six reasons that you might want to give it a miss and book an appointment with a fitter instead! 1. It’s all too easy to get it wrong You may think that […]
DO YOU WEAR A BRA UNDER A BRALETTE?
All hail the bralette: It’s lightweight, undeniably comfy, and still manages to be fashion-forward, too. There are tons of reasons why we love our bralettes, but then again, there are plenty of reasons why we reach for traditional bras, too. Bralettes are a phenomenal option during the hotter months, post-surgery, during pregnancy, or for certain […]
SHOULD YOU BUY A BRA WITHOUT TRYING IT ON FIRST?
Are you someone who despises trying on clothes while shopping – including bras? Let me guess: You’d rather grab your size in the items you love and try everything on when you get home. Right? This technique may work for clothes, but it’s a little trickier for bras. No two blouses have the same fit, […]
LINGERIE STORE OWNERS: HERE’S HOW TO STAY UP TO DATE WITH LINGERIE TRENDS
As a lingerie boutique owner, it’s imperative you keep abreast of the latest trends in intimates. It’s not enough to simply stock products that you like the look of – to stay in business, you need to know what your customers are going to want to buy. And unlike with sizes, looking back at the styles have […]
Joy Teen Collection by Jolidon Swimwear
Joy Teen Collection by Jolidon Swimwear To honor and celebrate the joyfulness and free spirit of the young generation, Jolidon created a brand new swimwear collection for the summer season – JOY by Jolidon. JOY is the trademark of a keen & young spirit, encompassing the beauty of teenage life – dreaminess, […]
The height of luxury, Luminance in Johannesburg!
We caught up with Clare Weru from Luminance, Hyde Park! How long has the store been open? The Luminance Hyde Park store has been open for 4 years How many branches do you have? There are 3 Luminance stores, in Hyde Park Corner, Nelson Mandela Square and a pop-up in Menlyn Park Shopping Centre (Pretoria) What made you decide […]
Jill & Co Boutique
Our stockists at the beautiful Jill & Co Boutique pride themselves in offering the best quality swimwear with optimal customer satisfaction and personalised service. Owned by a mother and daughter duo, Enid & Sherry Hatton-Jones are dedicated to selecting upmarket swimwear both locally and overseas to offer the ultimate boutique experience. With swimwear for women […]
Hanky Panky — The name on everyone’s hips!
The Hanky Panky Handshake™. \ˌhan-kē-ˈpan-kē hænd-ˌshāk\ | A signature move that occurs when girls meet & share their mutual love for Hanky Panky! Hanky Panky is turning up the heat! Our Spring/Summer 2016 collection has just arrived, so get to our stockists and shop your favourite colours from the range. Show your love for Hanky […]
Marcelle from The Corsetiere recommends Va Bien Lingerie for brides-to-be!
Marcelle from The Corsetiere recommends Va Bien Lingerie for brides-to-be! Which product is the most popular: The Va Bien Lace Bridal Corset with matching panties What makes Va Bien so special, and perfect for bridal? Good fit, low back to suit most dresses and a lovely feminine look Would you recommend shape-wear or lingerie for the […]
Stockist feature – Satin Candy in Durban
Meet Sandra Thomas, the owner of Satin Candy. “When I first got involved in this business, I was not aware of just how much a problem it was finding big cup size bra’s. Young girls walk into my shop that are tired of wearing ‘ugly’ bras and are thrilled to find pretty, sexy ones in […]
Birthday Wishes do come true at Storm in a G-Cup!
Storm in a G-Cup is celebrating their Birthday! Get down to their store in Cavendish and get between 5% and 100% off your purchase! ClaremontShop 4Cavendish StreetClaremont7700Trading Hours:Mon-Fri 9:30am-5:30pm.Sat 9am-2pm. Sun Closed.Open selected public holidays 10am-2pm. Tel: 021 674 6629