Brick and Mortar Stores Have A Key Advantage Over Online Retailers
Are you worried your business is losing sales to online retailers? While it may seem like more and more customers are purchasing their bras online, many of them are also making trips to the post office to return their orders. With multiple size conversion charts online, confusing measure at home fit guides, and differences in sizing and […]
Will Virtual Reality Replace Bra Fitting In The Lingerie Industry?
Lately, it seems like everyone is talking about virtual reality. While virtual reality is both terrifying and oddly fascinating, I truly believe that everyday integration is in our future. As someone who works within the lingerie industry, one interesting topic for me is the use of virtual reality in bra fitting. Who wouldn’t want to be fitted […]
PDL proudly launches the MAGIC in body solutions with their newest brand of shapewear to join the stable.
MAGIC is the feeling of confidence, support, and comfort. MAGIC is the Body Solution brand for women of all ages & sizes.We all know women can be self-conscious about their body, and want that ideal solution. The MAGIC collection will give you confidence, support, and comfort so that you can go through life confident you are looking and feeling […]
HERE’S HOW AUTOMATED EMAILS CAN DRIVE SALES FOR YOUR LINGERIE BUSINESS
An email marketing strategy can be extremely beneficial to growing your lingerie business. In fact, Email marketing has the highest ROI (return on investment) of all marketing channels, according to Direct Marketing Association. But eMarketer reported that only 35% of retail email subscribers have made a purchase from the company whose email list they joined. And from that 35%, […]
HOW TO KEEP THE MOMENTUM GOING AFTER THE HOLIDAY SEASON IS OVER
The holiday season is a busy and prosperous time for lingerie store owners. Business is booming, your products are flying off the shelves, and it seems like everyone is coming in for a bra fitting before their holiday parties. As exciting as the hustle and bustle of the holiday season is, business tends to slow […]
5 COMMON FACTORS THAT MAKE EMAIL SUBSCRIBERS UNSUBSCRIBE
Have you noticed subscribers are unsubscribing from your lingerie store’s email list? Are you unsure if people are unsubscribing? Each email address is an option to sell directly to someone who’s interested in your product. So, your email marketing list is pure gold. Lingerie store owners need to ensure those subscribers remain happily subscribed. If […]
HERE’S WHY LINGERIE STORE OWNERS SHOULD NEVER PAY FOR ONLINE FEEDBACK
Whether you’re just starting your lingerie business or you’re a seasoned pro, there’s one thing that you’ll know for sure: you need to crack the online world. While it might be a tricky area, a large part of your marketing activities should be dedicated to building a presence online and starting to cultivate a community. So, where […]
5 POWERFUL STRATEGIES TO APPLY TO YOUR MARKETING
Is it time to boost your marketing game? Lingerie business owners and marketers have a duty to routinely adapt their strategy to suit the changing industry. For that reason, it’s important that you’re aware of the most current modes when it comes to marketing a lingerie business. Let’s take a moment to review five powerful […]
THE NEW COMMERCE TRENDS EVERY LINGERIE STORE OWNER SHOULD KNOW ABOUT
The world of commerce is an ever-changing beast! Staying relevant and maintaining a strong customer base is a difficult feat. However, if you’re hoping to get ahead, ensuring that you understand the latest trends is one way to do so. With that in mind, let’s take a look at some of the most vital industry trends […]
EVERYTHING LINGERIE STORE OWNERS NEED TO KNOW ABOUT BABY BOOMERS
Ever wonder why Millennials shop differently than Baby Boomers? Or why Gen X tends to buy different items than Gen Z? In this series, we’re diving into each demographic and discussing the key characteristics, shopping habits, and marketing opportunities for the age groups of individuals that make up the customers in your lingerie store. Who […]
THE LINGERIE STORE OWNER’S GUIDE TO RUNNING A SUCCESSFUL BLOG
Blogging is an excellent marketing tool for lingerie store owners. A blog can position you as an expert in your industry and give you a platform to communicate your brand’s mission and message. Your loyal customers shop at your store because of your expertise, but what about the women in your local community who don’t […]
THE ART OF SELLING: HOW TO TRAIN STAFF TO MAXIMIZE SALES INSIDE THE FITTING ROOM AND OUT
Many of your customers struggle with shopping for lingerie on their own. They visit your store because they like having an expert do all of the shopping and sizing for them. By shopping at your store, they’re guaranteed to leave with lingerie that fits well and feels amazing. But there is a lot that your […]
5 COMMON ONLINE STORE MISTAKES THAT COULD BE COSTING YOU CUSTOMERS
Lingerie store owners face stiff competition online. In order to be successful, you have to build a website that is relevant to your target audience, easy to shop, and keeps your customers coming back for more. Of course, this is often easier said than done. Many online lingerie store owners also operate brick-and-mortar stores and have limited time […]
6 BUSINESS GUIDES LINGERIE STORE OWNERS SHOULD READ
Do you take the time to educate yourself and learn more about the world of business? When you’re running a store, you may have a million things on your plate. With that in mind, it’s natural that you hardly have a spare minute to focus on yourself. But you should. If you want to lead […]
BRAND AMBASSADORS 101: HERE’S WHAT YOU NEED TO KNOW
Marketing your lingerie store is the foundation of your success. When you’re trying to spread the word about your business, having an influential person on board could well be the answer. But what is a brand ambassador and where should you start? Here’s everything that you need to know: WHAT IS A BRAND AMBASSADOR? […]
HOW TO FIND THE RIGHT BUYER FOR YOUR LINGERIE STORE
Have you considered hiring a buyer or purchasing manager for your lingerie store? As your company expands, it may be time to start delegating tasks which were once yours. Having a fashion expert on hand could be just what your brand needs to develop and start taking large strides into the future. Here’s what you […]
HOW TO CREATE A MEMORABLE IN-STORE EXPERIENCE
Does your lingerie store offer a memorable customer experience? It may be something that you’ve never considered, but perhaps you should. Ensuring that each and every person who enters your store is satisfied is an excellent way to get return business. With that in mind, here are some tips and ideas to implement in your company: […]
Co-Founder of PDL Distributors: Penny Parolis
What business do you run? My son Dimitri and I founded PDL Distributors (a distribution company) in October 1993 importing luxury women’s hosiery from Italy. Dealing with such a fine quality product which made woman look and feel beautiful, was to become the PDL mantra and the beginning of our journey. Today, besides the hosiery, […]
How a pair of stockings created one of SA’s most successful luxury lingerie and swimwear distribution companies.
PDL Distributors return to their roots by offering the best of the basics, the new look, repackaged Mura Hosiery still made to the reputed and famed standards of Italian Excellence. Started after noticing an absence of Heritage World lingerie brands in South Africa, Penny and Dimitri Parolis founded PDL Distributors in October 1993 and launched […]
5 WAYS LINGERIE STORE OWNERS CAN SOURCE CONTENT FROM SOCIAL MEDIA FOLLOWERS
Creating a constant flow of quality social media content can be trying for lingerie store owners. It’s a good idea to have a stockpile of images so it’s easier to create your social media content calendar. Pre-planning your content takes the stress out of creating original content each day – and that’s just one reason why lingerie […]
SHOULD YOU OFFER BRA ALTERATIONS AT YOUR LINGERIE STORE?
Compared to fashion in general, bras are a product with a particularly low profit margin. They’re also one that’s considerably harder to find the right fit in. So why not kill two birds with one stone by offering an alterations service at your lingerie boutique? Customers can get a better fit and spend more money in the […]
8 TELLTALE SIGNS OF A BAD BRA FITTING
Not all bra fittings are made equal! Sometimes, when customers head to a lingerie store, they may find that the process is just plain bad. If customers notice any of the following telltale signs, then you may need to pay some more attention to your bespoke fittings. 1. The booking system is impossible to understand You’ve looked […]
7 THINGS YOU LEARN WHEN YOU FIND A BRA THAT FITS
The moment you slip it on, it just feels so very right. Having a well-fitted bra is about more than just looking amazing; it’s about how it makes you feel too. With that in mind, here are seven important lessons you learn when you first get the ideal bra. Enjoy! 1. That discomfort is never okay One of […]
SPANX FAUX LEATHER MOTO LEGGINGS: MUST HAVE
When you are getting ready for a night out, this oh-so-chic fan favourite is your new go-to! We made this faux leather legging with our signature Power Waistband to keep you comfortable and confident all night or day. Moto is our motto! With an edgy twist to our fan-favourite Faux Leather Legging, Moto is your […]
How to wear the slouchy look in SPANX Leggings AND win a voucher plus an invite to our store launch party!
When we look for style inspiration we tend to pay extra attention to the outfits that exude an effortlessly cool vibe. It’s not easy describing exactly what gives an ensemble its je ne sais quoi, but we’ve come up with these tips that will elevate you to cool-girl status. Check out how to achieve […]