Brick and Mortar Stores Have A Key Advantage Over Online Retailers
Are you worried your business is losing sales to online retailers? While it may seem like more and more customers are purchasing their bras online, many of them are also making trips to the post office to return their orders. With multiple size conversion charts online, confusing measure at home fit guides, and differences in sizing and […]
Will Virtual Reality Replace Bra Fitting In The Lingerie Industry?
Lately, it seems like everyone is talking about virtual reality. While virtual reality is both terrifying and oddly fascinating, I truly believe that everyday integration is in our future. As someone who works within the lingerie industry, one interesting topic for me is the use of virtual reality in bra fitting. Who wouldn’t want to be fitted […]
PDL proudly launches the MAGIC in body solutions with their newest brand of shapewear to join the stable.
MAGIC is the feeling of confidence, support, and comfort. MAGIC is the Body Solution brand for women of all ages & sizes.We all know women can be self-conscious about their body, and want that ideal solution. The MAGIC collection will give you confidence, support, and comfort so that you can go through life confident you are looking and feeling […]
HERE’S HOW AUTOMATED EMAILS CAN DRIVE SALES FOR YOUR LINGERIE BUSINESS
An email marketing strategy can be extremely beneficial to growing your lingerie business. In fact, Email marketing has the highest ROI (return on investment) of all marketing channels, according to Direct Marketing Association. But eMarketer reported that only 35% of retail email subscribers have made a purchase from the company whose email list they joined. And from that 35%, […]
HOW TO KEEP THE MOMENTUM GOING AFTER THE HOLIDAY SEASON IS OVER
The holiday season is a busy and prosperous time for lingerie store owners. Business is booming, your products are flying off the shelves, and it seems like everyone is coming in for a bra fitting before their holiday parties. As exciting as the hustle and bustle of the holiday season is, business tends to slow […]
5 COMMON FACTORS THAT MAKE EMAIL SUBSCRIBERS UNSUBSCRIBE
Have you noticed subscribers are unsubscribing from your lingerie store’s email list? Are you unsure if people are unsubscribing? Each email address is an option to sell directly to someone who’s interested in your product. So, your email marketing list is pure gold. Lingerie store owners need to ensure those subscribers remain happily subscribed. If […]
HERE’S WHY LINGERIE STORE OWNERS SHOULD NEVER PAY FOR ONLINE FEEDBACK
Whether you’re just starting your lingerie business or you’re a seasoned pro, there’s one thing that you’ll know for sure: you need to crack the online world. While it might be a tricky area, a large part of your marketing activities should be dedicated to building a presence online and starting to cultivate a community. So, where […]
5 POWERFUL STRATEGIES TO APPLY TO YOUR MARKETING
Is it time to boost your marketing game? Lingerie business owners and marketers have a duty to routinely adapt their strategy to suit the changing industry. For that reason, it’s important that you’re aware of the most current modes when it comes to marketing a lingerie business. Let’s take a moment to review five powerful […]
THE NEW COMMERCE TRENDS EVERY LINGERIE STORE OWNER SHOULD KNOW ABOUT
The world of commerce is an ever-changing beast! Staying relevant and maintaining a strong customer base is a difficult feat. However, if you’re hoping to get ahead, ensuring that you understand the latest trends is one way to do so. With that in mind, let’s take a look at some of the most vital industry trends […]
THE 16 DO’S AND DON’TS OF CREATING EVERGREEN CONTENT
New content typically has a very short shelf life. An article on a lingerie trend or new product line may fizzle out after a few days, weeks or months. When it comes to social media, if it’s not a meaningful, helpful, or impactful piece (with a call to action to make the most of their […]
5 BODY POSITIVE INSTAGRAM MARKETING TIPS FOR LINGERIE STORE OWNERS
Body positivity has taken over communities on Instagram and body positive Instagrammers are now legitimate stars and influencers. There was even a feature article about them in the New York Times recently! These users are setting new trends that are changing the way people clothing and lingerie. Body positive customers tend to be passionate and […]
5 KEY RULES FOR SUCCESSFULLY MARKETING TO PLUS SIZE CUSTOMERS
I’ve spent a lot of time over the past few months thinking and talking about how to market to plus-size customers. I’m honestly thrilled to do so because for a long time no one even seemed interested in asking about what plus-size customers might really want to see from companies that served them. The plus-size […]
6 IMPORTANT REASONS TO ATTEND NETWORKING EVENTS
Do you network? Many commercial business owners neglect this element of their professional expansion, but you shouldn’t make that mistake. These events could prove invaluable to your business in time. Let’s take a look at six of the most important reasons that you should regularly attend local networking events. 1. To keep up-to-date with […]
REBUILDING TRUST WITH LOST CUSTOMERS
Rebuilding trust with lost customers is a delicate process that takes time. These are customers that enjoyed shopping at your store at one point and then stopped. Now you’re left wondering if it was a bad experience, lack of product, local competitor, or other factor that drove them away. Fortunately, not all hope is lost. […]
SPRING CLEANING YOUR LINGERIE STORE’S WEBSITE: HERE’S HOW TO GET STARTED
Your lingerie store’s website requires constant and consistent maintenance. After all, your customers are depending on your site to be secure, reliable, accessible, and shoppable. While they’re shopping your site and looking forward to receiving their purchases in the mail, your customers have no idea what’s going on behind the scenes to ensure their shopping […]
HOW TO IMPROVE YOUR LINGERIE STORE’S INSTAGRAM ON A BUDGET
As a lingerie brand in 2019, Instagram is the place to be. Over a billion accounts use the app every month – that’s almost 1 in every 7 people worldwide! And over 80% of them use it to discover brands, research products, and make their minds up about whether to purchase. Especially in today’s social-media obsessed climate, don’t be […]
LINGERIE STORE OWNERS: HERE’S WHY YOU SHOULD SHARE YOUR CUSTOMERS’ PHOTOS
Social media is an inescapable part of modern life. We’ve become used to sharing almost everything online, from major life events to the smaller, daily stuff. Couple that with a social movement to normalise female bodies in all their imperfect-but-beautiful forms, and Instagram feeds are filling up with lingerie selfies and boudoir photo shoots. More people today […]
SHOULD YOU HIRE ANOTHER EMPLOYEE? 3 THINGS TO CONSIDER FIRST
From the day you started your lingerie business, you knew that one day it would grow beyond your small team. Maybe it was just you on your own, or you and a business partner or a store manager. With a lot of hard work, talent, energy, and skill, your business has evolved to necessitate a […]
HOW TO CREATE A GREAT VISUAL DISPLAY FOR YOUR ONLINE LINGERIE STORE
For a brick-and-mortar lingerie boutique, creating a great visual display – in the window and on the shop floor – is key to drawing customers in and tempting them to buy. Online retail may seem like an entirely different world, but many aspects are similar. One of them being that appearances definitely still matter! It pays to […]
HOW TO KEEP THE MOMENTUM GOING AFTER THE HOLIDAY SEASON IS OVER
The holiday season is a busy and prosperous time for lingerie store owners. Business is booming, your products are flying off the shelves, and it seems like everyone is coming in for a bra fitting before their holiday parties. As exciting as the hustle and bustle of the holiday season is, business tends to slow […]
SHOULD YOU DESIGN YOUR OWN LINGERIE? WHEN TO CONSIDER PRIVATE LABEL
Have you ever had a brilliant idea for a bra and wished you could just design it yourself? Of course you have! Like a fairy bra-mother, it’s only natural to want to whip up the bra of your customers’ dreams. And when you see a gap in the market with a huge need, it makes sense to […]
EVERYTHING LINGERIE STORE OWNERS NEED TO KNOW ABOUT BABY BOOMERS
Ever wonder why Millennials shop differently than Baby Boomers? Or why Gen X tends to buy different items than Gen Z? In this series, we’re diving into each demographic and discussing the key characteristics, shopping habits, and marketing opportunities for the age groups of individuals that make up the customers in your lingerie store. Who […]
THE LINGERIE STORE OWNER’S GUIDE TO RUNNING A SUCCESSFUL BLOG
Blogging is an excellent marketing tool for lingerie store owners. A blog can position you as an expert in your industry and give you a platform to communicate your brand’s mission and message. Your loyal customers shop at your store because of your expertise, but what about the women in your local community who don’t […]
THE ART OF SELLING: HOW TO TRAIN STAFF TO MAXIMIZE SALES INSIDE THE FITTING ROOM AND OUT
Many of your customers struggle with shopping for lingerie on their own. They visit your store because they like having an expert do all of the shopping and sizing for them. By shopping at your store, they’re guaranteed to leave with lingerie that fits well and feels amazing. But there is a lot that your […]
5 COMMON ONLINE STORE MISTAKES THAT COULD BE COSTING YOU CUSTOMERS
Lingerie store owners face stiff competition online. In order to be successful, you have to build a website that is relevant to your target audience, easy to shop, and keeps your customers coming back for more. Of course, this is often easier said than done. Many online lingerie store owners also operate brick-and-mortar stores and have limited time […]